2. Sign into your AdSense account. Go to AdSense , and click on My ads in the upper left.
Create a new Ad unit. In the main screen area, under Content > Ad units, click the +New ad unit button.
Create a new Ad unit. In the main screen area, under Content > Ad units, click the +New ad unit button.
3. Name your ad unit. This can be any name that suits you, but many find creating a standard naming format helps them manage large amounts of data.
For example, using [target site for the ad]_[ad size]_[ad date] is one approach, that would look like this: mywebsite.com_336x280_080112. Whatever format you decide to use for naming, make that your standard.
For example, using [target site for the ad]_[ad size]_[ad date] is one approach, that would look like this: mywebsite.com_336x280_080112. Whatever format you decide to use for naming, make that your standard.
4. Pick a size. See "How to Do It" below for details, but Google has found best practices that generate more clicks.
5. Set your ad type. This determines the types of ads you will see on your website: text only; text and image/rich media; and image/rich media only.
6. Create a custom channel. A custom channel lets you group ad units however you choose, such as by size or location on a page.
You can track performance by custom channel, and turn your channel into a targetable ad placement so advertisers can target their ads to your ad units.
You can track performance by custom channel, and turn your channel into a targetable ad placement so advertisers can target their ads to your ad units.
7. Create your ad style. This lets you choose colors for the various components of an ad: border, title, background, text, and URL. It also lets you choose corner styles, from square
to very rounded, a font family, and a default font size.
It's good practice to create an ad style that harmonizes with the look and colors of your website.
You can use Google's presets, or use your own custom settings. In either case, a sample ad on the right will show you how your ad will appear.
to very rounded, a font family, and a default font size.
It's good practice to create an ad style that harmonizes with the look and colors of your website.
You can use Google's presets, or use your own custom settings. In either case, a sample ad on the right will show you how your ad will appear.
8. Get the code for the ad. When you're done with the ad setup, either save your ad unit, or click the Save and get code button at the bottom to get the HTML code for your site.
If adding code to your site is a puzzle you want help with, click here for Google's code implementation guide.
If adding code to your site is a puzzle you want help with, click here for Google's code implementation guide.
1. Analyze your content. In designing any kind of ad campaign, it's crucial to know who your target is. If you're writing a food blog that caters to single men on a budget, for example,
you've narrowed the scope of who you will be appealing to. You've also got a very good focus point for your ads. What are things single men who cook drawn to? Here are some
possibilities: dating, cars, movies, politics, and live music.
Think about who frequents your website, write down what you feel are the most important characteristics of your viewers.
you've narrowed the scope of who you will be appealing to. You've also got a very good focus point for your ads. What are things single men who cook drawn to? Here are some
possibilities: dating, cars, movies, politics, and live music.
Think about who frequents your website, write down what you feel are the most important characteristics of your viewers.
2. Fine tune advertisements. While AdSense will auto-populate your page with what they feel are relevant ads, use their tools to provide tighter controls.
Set up channels. Channels are like labels that let you group your ad units your way—by color, category, or pages. By setting up channels, you can get detailed reports on the performance of your ad units, and use that to your advantage. For example: Use one style of ad on one group of pages, and another style on another group. Track and compare the performance of the two styles, and pick the best performer.
Compare performance on pages that focus on different things. For example, if your pages about gardening perform better than your pages on cooking, you might consider adding more to your gardening pages.
If you have separate domains, set up a channel to track each of them to see which is generating the most clicks.
Set up channels. Channels are like labels that let you group your ad units your way—by color, category, or pages. By setting up channels, you can get detailed reports on the performance of your ad units, and use that to your advantage. For example: Use one style of ad on one group of pages, and another style on another group. Track and compare the performance of the two styles, and pick the best performer.
Compare performance on pages that focus on different things. For example, if your pages about gardening perform better than your pages on cooking, you might consider adding more to your gardening pages.
If you have separate domains, set up a channel to track each of them to see which is generating the most clicks.
3. Optimize your ad placement and site design. Google has found there are places where ads are more effective, and places where they are less effective.
Ads that appear when you first arrive at your page (i.e., "above the fold" as they say in the newspaper world) tend to be more effective than those that are below the fold.
Ads on upper left tend to perform much better than ads on the lower right.
Ads directly above the primary content, and ads that appear at the bottom of the page and above the footer tend to perform very well.
Wider ads are generally more successful, as they are much easier to read.
Ads that display images or video perform very well.
Using colors that complement your website colors will make them more readable, and so more effective.
Ads that appear when you first arrive at your page (i.e., "above the fold" as they say in the newspaper world) tend to be more effective than those that are below the fold.
Ads on upper left tend to perform much better than ads on the lower right.
Ads directly above the primary content, and ads that appear at the bottom of the page and above the footer tend to perform very well.
Wider ads are generally more successful, as they are much easier to read.
Ads that display images or video perform very well.
Using colors that complement your website colors will make them more readable, and so more effective.
4. Contextual targeting. AdSense crawlers scan your page, analyze your content, and serve up ads designed match your content. They do this using keyword analysis, word frequency, font size, and the link structure of the web.
Placement targeting. This allows advertisers to choose to run their ads on specific subsections of a publisher's website. If your website matches an advertisers criteria, their ad will appear on your page.
Interest-based advertising. This lets advertisers reach users based on their interests and the user's previous interactions with them, such as a visit to their website. Google's Ads
Preferences Manager allows users themselves to choose their interest categories, which further helps advertisers focus their ad campaigns. This method is good for monetizing
your site more efficiently, as it increases the value for advertisers and provides a more relevant experience for users.
Placement targeting. This allows advertisers to choose to run their ads on specific subsections of a publisher's website. If your website matches an advertisers criteria, their ad will appear on your page.
Interest-based advertising. This lets advertisers reach users based on their interests and the user's previous interactions with them, such as a visit to their website. Google's Ads
Preferences Manager allows users themselves to choose their interest categories, which further helps advertisers focus their ad campaigns. This method is good for monetizing
your site more efficiently, as it increases the value for advertisers and provides a more relevant experience for users.
1. There are many tools on the internet that, once put in place, will take care of all those tedious social media tasks while tremendously boosting your social media engagement.
If you want to succeed at social media marketing, then pay attention to the 15 social media tools I’m about to unveil to you.
If you want to succeed at social media marketing, then pay attention to the 15 social media tools I’m about to unveil to you.
2. AgoraPulse
If I have to recommend only one solution for managing your Twitter profile, that will be AgoraPulse. This is one of the best tool on this whole list for dramatically increasing your engagement on Twitter. While you are picking a right tool for this job, you should consider that let you not only publish, monitor but also reply to the comments. Apart from their super easy to use web interface, they also have a mobile app.
The best part is, they also allow saved replies option. This is handy when you have to answer the same questions repeated times.
https://www.agorapulse.com
If I have to recommend only one solution for managing your Twitter profile, that will be AgoraPulse. This is one of the best tool on this whole list for dramatically increasing your engagement on Twitter. While you are picking a right tool for this job, you should consider that let you not only publish, monitor but also reply to the comments. Apart from their super easy to use web interface, they also have a mobile app.
The best part is, they also allow saved replies option. This is handy when you have to answer the same questions repeated times.
https://www.agorapulse.com
agorapulse
Social Media Management Software | Agorapulse
An easy to use Social Media Management Software that allows you to stay organized, save time, and easily manage your inbox, publishing, reporting, monitoring, and team collaboration tools.
3. Buffer
Do you really want to take your social media campaign to a greater height?
Then Buffer is the best way of achieving that dream.
Buffer enables you to schedule up to 2,000 social media posts using their Business Plan. You can access and analyze the activities generated by the posts you’ve made.
You also have the right to grant access to up to half a dozen members of your team or staff.
Buffer is seriously great and you should start using it right away.
https://buffer.com/app
Do you really want to take your social media campaign to a greater height?
Then Buffer is the best way of achieving that dream.
Buffer enables you to schedule up to 2,000 social media posts using their Business Plan. You can access and analyze the activities generated by the posts you’ve made.
You also have the right to grant access to up to half a dozen members of your team or staff.
Buffer is seriously great and you should start using it right away.
https://buffer.com/app
Buffer
Buffer - Log In
Log in to access your Buffer Publish, Reply, and Analyze products
4. HowSociable
Like the name rightly suggests, HowSociable is a tool to measure the popularity a brand has online, based on information from 32 social networking sites.
It’s a tool you can use to compare your brand with other businesses in your niche.
This tool will quickly enable you to figure out what your competitors are doing and how to easily outsmart them.
http://howsociable.com
Like the name rightly suggests, HowSociable is a tool to measure the popularity a brand has online, based on information from 32 social networking sites.
It’s a tool you can use to compare your brand with other businesses in your niche.
This tool will quickly enable you to figure out what your competitors are doing and how to easily outsmart them.
http://howsociable.com
HowSociable
Howsociable | Buy Instagram Followers, Likes & Views | Only $1.47
Buy Instagram followers, likes, and views from Our Top sites! Affordable, safe, and effective services to grow your Instagram presence.
5. Adobe Spark
With Adobe Spark, it is easy to create videos and graphics that are visually appealing and socially engaging.
If you want to create ads that enjoy a high CTR (click through rate), then Adobe Spark will be your best friend.
Creating stunning images with this tool can make your posts go viral.
The more attractive your posts are, the more you will be seen as an authority in your niche. Leveraging the power of Adobe with Adobe Spark will surely help you get there.
Another thing that I liked about Adobe Spark is; you can create perfect sized images for every social media platform. This is a nifty feature that makes it a powerful social media mobile app for all kind of users.
https://spark.adobe.com/
With Adobe Spark, it is easy to create videos and graphics that are visually appealing and socially engaging.
If you want to create ads that enjoy a high CTR (click through rate), then Adobe Spark will be your best friend.
Creating stunning images with this tool can make your posts go viral.
The more attractive your posts are, the more you will be seen as an authority in your niche. Leveraging the power of Adobe with Adobe Spark will surely help you get there.
Another thing that I liked about Adobe Spark is; you can create perfect sized images for every social media platform. This is a nifty feature that makes it a powerful social media mobile app for all kind of users.
https://spark.adobe.com/
6. Hootsuite
Hootsuite is one of the most popular social media tools on the internet.
Like Buffer, Hootsuite helps you instantly connect with more than 35 popular social media networks. With one click, you can plan your posts and have them delivered to your profiles across various social media platforms.
On Hootsuite’s online dashboard, you can quickly engage, collaborate, analyze, and integrate your best content.
http://signup.hootsuite.com
Hootsuite is one of the most popular social media tools on the internet.
Like Buffer, Hootsuite helps you instantly connect with more than 35 popular social media networks. With one click, you can plan your posts and have them delivered to your profiles across various social media platforms.
On Hootsuite’s online dashboard, you can quickly engage, collaborate, analyze, and integrate your best content.
http://signup.hootsuite.com
Social Media Marketing and Management Tool | Hootsuite
Social Media Marketing & Management Dashboard - Hootsuite
Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.
7. Post Planner
No one does it better than Post Planner when it comes to scheduling posts. I have started using them almost 3 years back & it was one of my favorite app to discover engaging Facebook posts & scheduling them on Facebook. However, these days I use PostPlanner to discover content & using SocialPilot to schedule content.
With Post Planner’s advanced technology, you can find, plan, and post the ideal content to boost your social media engagement in a short and effective time.
https://www.postplanner.com
No one does it better than Post Planner when it comes to scheduling posts. I have started using them almost 3 years back & it was one of my favorite app to discover engaging Facebook posts & scheduling them on Facebook. However, these days I use PostPlanner to discover content & using SocialPilot to schedule content.
With Post Planner’s advanced technology, you can find, plan, and post the ideal content to boost your social media engagement in a short and effective time.
https://www.postplanner.com
Postplanner
Post Planner: Social Media Scheduler built for Engagement
Social media scheduler BUILT FOR ENGAGEMENT. Publish the best social media content in your industry. Every day. Effortlessly.