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It is true. I used to make such Killa every year....! It was so much fun... Such a great tradition.
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This is an old book. Not recently published. But its published by NBT (i.e. Government of India)

Its a good story book. A lot of stories are given as short english excerpts from contemporary Persian sources and manuscripts. Something to relish.
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Forwarded from History Optional (UPSC)
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https://youtu.be/JKueG7SnuWk?si=5z3WtWiH69b-YdKd

Piyush Pandey, the greatest Ad Man that India produced, has passed away. I think after Alyque Padamsee, it is Piyush Pandey's work that has been most memorable in the post Independence era.

Fevicol ka jod, kuchh khass Cadbury, chal meri Luna, Kinetic as freedom, Asian Paint, Googly woogly woosh Ponds, m-seal....

Along with serving the Congress era campaigns like Mile Sur Mera Tumhara (original), Pulse Polio campaign, and Cancer campaign, later he also produced some campaigns for BJP. It included Khushbu Gujarat ki for Gujarat tourism, and Abki Baar Modi Sarkar. I suspect as the Chief of Oglivy, his company also designed the famous logo of Op Sindoor.

All of his campaigns have been extremely memorable, powerful. In a way he contributed in creation of modern Indian culture.

Salute to his lifetime work. Watch Mile Sur Mera Tumhara video as a homage to a great adman India produced.

- Nikhil
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2025/10/25 01:50:23
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