Q1967.
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Q1968.
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Q1969.
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Q1970.
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These are the Solutions for Day 51.
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Hello,

Just a random reflection:

There was a massive wave of change in 2016-2020 era in the CSE coaching industry. Post internet revolution, data became cheap and Youtube came to fore. It was a time when some online institutes started to attract a lot of students. Some amount of PE capital had started to enter in this sector. Byju's soon became a unicorn. It was perhaps the first coaching institute to do so.

However that cycle went dry by 2021. Then the capital infusion suddenly went down (they called it funding winter). Then the second phase started after Covid when the whole world changed. Especially the UPSC CSE coaching industry started to experience following trends:

1. All institutes were forced to go online. There was thus addition of videography department in every institute with cameras, videographers and digital TVs.
2. Private Equity (PE) capital is coming in, leading to corporatization of the whole sector. To fulfil their sales targets, there are acquisitions of institutes now. (pehle teachers poach hote the, ab institutions kharide jate hai)
3. Beginning of sales and marketing on massive scale. Everyone now is hiring academic counsellors and sales persons.
4. Rise of social media stars, podcasters and reel teachers.
5. More number of officers resigning from service to become such social media stars and educators. More than a govt job after UPSC, this is a quicker way to earn crores legally for some of them.
6. Burst of Telegram.

These 6 trends have altered the whole scenario. Teachers are no more teachers, they are mostly stage performers and online motivators. Coaching industry has become a motivation industry now. There are content teams, who use AI and produce content for you. And civil service institutions are no more merely coachings, they are service providers who constitute an industry.

In this whole scenario, students are no more students, they are customers and clients. The romantic idea of creating a good officer to help the nation is a madman's talk in this gardish. Now, it is all about selling hopes and fears.

Nikhil

Social media has transformed the way we communicate. It’s no longer just a platform—it's a powerful tool for expression, impact, and brand-building.

UPSC coaching space is also evolving rapidly. Such times always comes with exciting opportunities, for innovation and creativity.

At LevelUp IAS, we are on the lookout for social media-savvy individuals with a flair for creative copywriting. Your aesthetic sense and creative writing should not remain limited to you alone. If you have prepared for UPSC CSE, even better. That’s the ideal mix we’re looking for!

If you want to carve out a career in the digital creative space—where you can learn, grow, create impact, and earn—we’d love to hear from you.

Let’s build something meaningful together. Contact us directly for the quickest response.

(PS: You will get to work with Santosh sir, Karan sir, Nikhil sir and Nishat sir directly. We have one of the flattest organizational hierarchy you can ever experience.)

Look at this ghibli style image. It takes 2 mins to do that with ChatGPT. But remember. Quickest things are the ones that fall flat the fastest.

Technology is no more a barrier due to AI. But shat is still rare is your unique insight, aesthetic sense and creative mind. We want to do real creative work that creates value, that leaves some impression. It takes brilliant mind for that.

So, if you are social media savvy person with some background in UPSC CSE preparation, do approach us. We would love to work with you. We are sure you will also love to work with us.

Call us, write us, reach out to us. We are waiting for you.

Q1971.
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Q1972.
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Q1973.
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Q1974.
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